Location:
Edinburgh, UK
Challenge
A multi-location dental group wanted to promote new state-of-the-art treatments and reduce administrative strain from routine enquiries.
Needed a modern, tech-forward approach that would appeal to Edinburgh’s mix of traditional and innovative sensibilities.
Needed a modern, tech-forward approach that would appeal to Edinburgh’s mix of traditional and innovative sensibilities.
Our Approach
Video Creation
Produced short, informative videos highlighting advanced dental technologies, such as 3D scanning and AI-driven appointment booking.
Google AdWords
Zeroed in on keywords like “advanced dental solutions Edinburgh” and “digital dentist Edinburgh,” driving potential clients to a well-structured landing page.
Brand Influencer
Teamed up with a local Edinburgh tech vlogger, who showcased her streamlined booking process and positive in-practice experience, appealing to a savvy audience.
Results
50% reduction in administrative workload, as automated tools fielded basic questions and scheduling.
Higher conversion rates for premium services, thanks to video demos that clearly demonstrated the benefits of advanced technologies.
Positive patient feedback about the group’s forward-thinking approach, citing both the influencer’s endorsement and the seamless booking experience.
Higher conversion rates for premium services, thanks to video demos that clearly demonstrated the benefits of advanced technologies.
Positive patient feedback about the group’s forward-thinking approach, citing both the influencer’s endorsement and the seamless booking experience.