Location:
Newcastle, UK
Challenge
A recently launched facial aesthetics clinic needed to build immediate brand awareness in a growing local market.
Faced competition from established skincare and beauty providers, struggling to stand out with limited name recognition.
Faced competition from established skincare and beauty providers, struggling to stand out with limited name recognition.
Our Approach
Video Creation
Produced concise, visually striking content showing popular aesthetic treatments—like dermal fillers and micro-needling—in a friendly, step-by-step format.
Google AdWords
Targeted Newcastle-specific searches (e.g., “best facial aesthetics Newcastle,” “skin rejuvenation Newcastle”) to capture high-intent leads.
Brand Influencer
Partnered with a Newcastle-based beauty influencer, who live-posted her experience, highlighting the clinic’s modern approach and friendly staff.
Results
Double the appointment bookings in the first month, thanks to influencer buzz and focused AdWords campaigns.
Clinic videos regularly shared in local Facebook groups, raising awareness among Newcastle residents.
Increased credibility and patient trust, as clients cited the influencer’s honest testimonials when scheduling consultations.
Clinic videos regularly shared in local Facebook groups, raising awareness among Newcastle residents.
Increased credibility and patient trust, as clients cited the influencer’s honest testimonials when scheduling consultations.